Our sense of smell is responsible for evoking the strongest memories. With that in mind, when selecting your wedding fragrance be sure to follow our tips to select the most memorable perfume.

Just as your dream venue, make-up decor, and dress tailor your personal ambiance for your wedding, the right perfume can make you feel divine and enchant your spouse.

Consider your environment when choosing your fragrance


A marquee or garden ceremony is the perfect place to wear a floral and delicate scent. A vineyard or a rustic barn can pair perfectly with a delectable and fruity scent such as Jo Malone’s Blackberry and Bay. 

For those enjoying a beach wedding, fresh scents including jasmine and basil work subtly and beautifully. Such clean fragrances are also not lost amongst the breeze.


Forget your signature scent


Your favourite perfume may seem like a sure winner for your wedding day. However, with the emotional memories and inner content associated with your special day’s scent, it’s wise to pick something that smells noticeably different.

Choosing a perfume that is different enough to your regular favourite and that is still you, is easier than it may seem. On your wedding day, you’re wearing a scent that should encapsulate your first date, engagement and holidays all in one. Take the time to change it up.


Ditch the Eau De Toilette


Many people overlook and also misunderstand the difference between Eau de Parfum and Eau de Toilette. There’s one key difference and that’s in the oil content. Most brands have both alternatives and typically Eau de Parfum’s are more expensive as they are more long-wearing and can be dispersed by movement. When you’re searching for the ideal scent, splash out on a more concentrated formula rather than a heavily water-based fragrance.


Don’t overdo it


Perfume shopping can often lead to a headache and a seriously confused customer. After sniffing multiple blotting strips and spritzing your wrist, decolletage and eventually even your partner. Your sense of smell can become a little overpowered. Brands who boast a wide range of beautiful fragrances such as Molton Brown provide coffee beans that offer a welcome break to the ever merging scents. Take your time, don’t overdo it and if needs be, do request samples, brands often stock them and you need only ask.


Try a Custom Blend


If you’re torn between two fragrances or can’t find ‘the one’ consider the ultimate personalized treat and create a custom blend. Many brands offer this service and have trained advisors who can suggest the perfect pairings. Prices vary between stores and bottles can even be engraved with your initials so you can savour and refill your distinct scent.


Below are five of our favourite bridal fragrances for a little scent inspiration.

The Spring Wedding – Jo Malone Peony and Blush Suede Cologne

The Winter Wedding – Laura Mercier Vanille Gourmande Eau Gourmande

The Beach Wedding – Molton Brown Coastal Cypress & Sea Fennel Eau de Parfum

The English Garden Wedding – Chloé Eau de Parfum

The Vintage Wedding – Miss Dior Eau de Parfum


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