Rifah is one of our MAC trained Bloom Beauticians and is also working as a student cosmetic chemist for fellow North East brand West Barn Co (the original soap brows)!
As a student cosmetic chemist, Rifah is currently completing her research project. As a chosen topic, she is investigating different wavelengths and their effect on our skin. So far, Rifah is studying how we can protect our skin through innovative formulations. On a day to day basis, she spends a lot of time in the lab using a range of equipment to test different hypotheses’.
Rifah particularly enjoys understanding the science behind cosmetics, and not what is put in front of us through social media and marketing. With the background knowledge and understanding of what works and why she believes applying makeup
and skincare can be so much more interesting.
Favourite skin care splurge?
“Drunk Elephant is expensive but worth every penny. It really transforms your skin and has great ingredients.”
Originally a MAC trained artist, Rifah is a firm fan of the brand’s cosmetics and believes they have everything anyone could need.
“There are so many upcoming brands these days that often many forget about the original Makeup Artist brand. Morphe Brushes is definitely a close second.”
Lipliner and brows are the most essential beauty staples in her opinion as she believes styled brows really help to add shape to a person’s face. Her favourite go-to make-up look that works brilliantly for all clients is a classic and versatile gold smokey eye.